Lock Outs, Lock Picking and General Locksmithing

[keybits]

Read a post on another board about yellowpage advertising. The post said not to go with the large print ads that the yellowpage salesman will definately try and sell you, but to stick with the smaller type, less expensive ads. The locksmith says his phone will not stop ringing since placing his less expensive ad and that he is so happy he stuck to his guns and didn't buy the more expensive type advertising.

Well, I live in Los Angeles where the first 3 or more pages, depending on what edition and area yellowpages your looking at, are nothing but full page ads, and I think these full page ads are attracting the higher percentage of business. If fact, I would be willing to bet that they completely drown out the smaller display and classified type ads found in the back of the locksmith section. Anyone here have any experience with advertising? I would be very interested in hearing what others have to say.